ARTICLES
What Do You Take With You?
Kathleen Fink - September 24, 2026
When a position ends, your career doesn't. Kat makes the case that the relationships, lessons, and expertise you've built come with you, and that the next chapter is about evolution, not reinvention.
Before the Pressure Peaks, Radio Needs to Prepare
Kathleen Fink - June 11, 2026
Drought and livestock health concerns are building at the same time in farm country. Kat outlines how stations serving agricultural regions can get ahead of it with fast-turn messaging, flexible inventory, and ag-focused sponsorships before advertisers start scrambling.
You Can Track the Click, But Who Created It?
Kathleen Fink - March 12, 2026
Attribution models credit the last click, not the moment interest began. Kat explains how radio builds the familiarity that digital later captures, and gives sellers a simple way to frame that conversation with buyers.
Beyond Metros Series
High input costs, unpredictable weather, and a shrinking cattle herd have producers weighing every decision. Ag radio remains one of the most direct ways to connect them with the suppliers, veterinarians, and resources they rely on.
Rural employers aren't short on workers; they're short on ways to reach them. With spotty broadband and long commutes, local radio is still the bridge between open jobs and the people who'd take them.
Beyond Metros: The Rural Shopper and the Distance Decision
Kathleen Fink - January 22, 2026
In rural America, every purchase starts with the drive. Shoppers plan ahead, make fewer and bigger trips, and stay loyal once trust is earned. Radio reaches them before and during the trip, and the best rural plans follow real travel patterns, not market lines.
Beyond Metros: When the Internet Stops, Democracy Still Talks
Kathleen Fink - October 30, 2025
Campaigns that assume universal digital coverage miss rural voters. Kat shows why radio still reaches the counties broadband leaves behind, and why those counties can decide elections.
What Are You Known For?
Kathleen Fink - August 28, 2026
Kat reflects on how building a company also built her professional reputation, and why radio professionals should invest in their own "professional equity" long before they need it.
When Farms Feel the Pressure, Radio Becomes Essential
Kathleen Fink - April 23, 2026
When The Jobs Are There – But The People Aren’t
Kathleen Fink - December 5, 2025
Beyond Metros: Even Where Care Is Far Away, Radio Isn’t
Kathleen Fink - November 20, 2025
As rural hospitals and pharmacies close and telehealth stalls on weak connections, radio remains how communities hear about clinics, screenings, and health events.
Beyond Metros: Why Brands Miss Out If They Miss Rural Radio
Kathleen Fink - October 2, 2025
Media plans that stop at metro borders leave growth on the table. Rural radio delivers trust, efficiency, and results for QSR, retail, and auto brands expanding into small markets.